Team Rankings Featured In New Intel Campaign

Great news to announce…thanks to our friends at Intel Corporation, is now featured in a newly launched print and web campaign entitled “What’s Next.” Check out the video and article on us at:

The Intel campaign features companies and entrepreneurs who are doing exciting things with technology and computing power in a variety of industries, and we were chosen for the sports category.

After watching the opening sequences, I’m surprised they didn’t ask me to wolf down some spaghetti and meatballs for the camera while I talked, just to support the theme. Or at least throw in a “Fuhgeddaboudit” or two.

On a more serious note, we definitely make full use of our microchips when it comes to processing sports data and running our predictive models, and that was very interesting to them. Intel is also testing some emerging technology that could do some pretty impressive stuff regarding automatically gathering and processing new statistical data from video feeds of live sporting events. We can’t wait to get our hands on that when the time comes.

(For the record, we indeed do all of our back-end development on Intel-based Apple Powerbooks…Matt is a big Mac fan. I’m still in PC land.)

So we’d like to officially thank Intel and Time Inc. for the opportunity; it was a first-class operation all the way. Also, major props to our friend David Mihm, who runs the March Madness site, for the timely plug that helped lead to this feature.